After a long and courageous battle with cancer, Gérard Boyer died on Monday January 26.
Gérard was born in June 1945 in the village of Varennes-Sur-Amance in the region of Champagne-Ardennes in France and was raised in the Paris suburbs at Chelles in Seine et Marne.
An account supervisor in Paris for McCann Erickson from 1969 -1978, Gérard developed materials for such clients as Coca-Cola and Goodyear. In 1978- 1986 he served as Director of Communications for Europe One where he was responsible for special events including the Paris Tennis Open and the European Soccer Cup.
In 1986 he returned to McCann Erickson as General Manager for Public Relations where he conceived and organized a VIP Dinner for 500 people with Top Chefs of France. He was also in charge of the PR campaigns for Glenfiddich, William Lawson Scotch, Eristof Vodka, Nouilly Pratt, and Laroche Wines. He also produced a number of promotional sports events.
The 1991-1992 Americas Cup brought Gérard to California to supervise all sponsoring, promotional and advertising for the French team for The America’s Cup held that year in San Diego, California.
In 1995 Gérard entered the wine business in New York with Paramount-Eber Bros. responsible for sales to French restaurants. In 2002 he became district manager of Paterno Imports responsible for sales to key restaurants and retailers. He then became manager of the United States operations for Laroche Wines.
Gérard moved to Millbrook in 2010, where has been estate manager for Frederick Fekkai’s Beaverbrook Farm.
Gérard was an avid golfer and a keen bridge player, noted for his exceptional card sense.
He is survived by his wife, Rona, his three daughters Cecile, Jennifer and Samantha, his mother Louise, his brother Jean Francois, and his sisters Danielle and Marie-Josée and three grandchildren: Maël, Manon and Melanie. His family were all in Millbrook for his memorial service Saturday January 30 at Allen's Funeral Home and at the reception afterwards at Tamarack Preserve.
Gérard’s passions were great food, good wine, and hunting. And, most of all, his friends all of whom will miss his good spirits, his mischievous sense of humor and his joie de vivre.